Your business. Always on.
Salt Creek Systems uses AI to make small businesses more productive. Our systems answer every call, follow up on every lead and keep the work moving, so owners get their time back.
An example call. Want the real thing? Call (949) 881-4008 to talk to our AI, or ask to speak with David.
Calls answered, nights and weekends included
Weeks for most projects to go live
Place for every call, lead and job. We connect your CRM, or build you one.
Contracts that lock you in. Everything is set up in your name.
Speed decides who gets the job. Here's what studies of real businesses have found, and why we build the way we do.
The AI gap
In a 2026 survey of 1,256 small business owners across all 50 states, 76% said they use AI, but only 14% have it fully built into how the business actually runs. 73% said more training and support would help them get there.
Source: Goldman Sachs 10,000 Small Businesses Voices survey, March 2026
What we do about it: we build it into your business and run it for you, so you don't have to learn it.
Missed calls
82% of people say they'll call a competitor if you don't pick up. Fewer than half say they'd leave a voicemail.
Source: CallRail survey of 1,000 U.S. consumers, September 2025
What we do about it: an AI assistant that picks up every call, day or night.
Lead response
Businesses that reached a new lead within an hour were nearly seven times as likely to have a real conversation with that buyer as businesses that waited longer.
Source: “The Short Life of Online Sales Leads,” Harvard Business Review, 2011
What we do about it: instant alerts and an automatic text, so no lead waits.
Four kinds of systems, each fitted to how your business already runs. Pick one to see how it works.
Every call gets answered, day or night, by an assistant that sounds natural and knows your business.
New leads from your website, Facebook or Instagram get a fast response, so they don't go cold.
Custom websites and full online stores, built to be found.
Already have a CRM? We connect everything to it. Don't have one? Now you do.
Every project connects to the systems you already run. Calls, leads, photos and follow-ups land in your CRM automatically, so nobody retypes anything. If you don't have a CRM, we build one for you as part of the project, set up in your name.
How CRM integration worksWe connect your phone, website and lead sources to it. If it has an API or works with tools like Zapier, we can plug in.
We build a simple, custom one around how you work: contacts, jobs, follow-ups and notes, ready on day one.
Here's what happens when a customer calls after you've closed for the day. Scroll through the night.
A customer calls after you've closed. Your AI assistant picks up in your business's name and sounds natural.
It answers their questions and takes down their name, number and what they need.
The job needs a look, so it texts them a link to send photos.
You get a summary of the call, and it's logged straight into your CRM. If it had been urgent, it would have gone straight to the right person on your team.
Your team starts the day with the details, the photos and a customer who already feels taken care of.
Recent projects cover AI phone assistants, lead follow-up and online stores.
AI phone assistant · Southern California
Built an AI phone assistant that answers every call, captures builder and homeowner leads, routes urgent calls to the right team member, and logs each call with a summary.
Online store · California
Built and launched a full online store with a product catalog, cart, checkout and store policies.
Lead follow-up
Designed a lead follow-up system for Facebook, Instagram and website leads.
AI phone assistant
Building an AI assistant to handle service and repair calls.
AI phone assistant
Building an AI phone assistant to answer calls and capture repair and estimate requests.
Any business that runs on calls, texts and form fills.
Don't see your industry? If your customers call, text or fill out forms, tell us how they reach you and we'll give you a straight answer on whether we can help.
See how AI helps every industryEvery project follows the same four steps, and nothing goes live until you've tested it.
We start with how calls, leads and jobs actually move through your business today.
We design around your process, your team and the tools you already use.
Real calls and real leads before launch, adjusted until it sounds right.
We go live, watch the results, and keep it tuned on a simple monthly plan.
Phone numbers, hosting and software accounts are set up in your company's name and paid on your card. You're never locked in to us.
It depends on what we build and how much it gets used. Before any work starts, you'll get a setup price and an all-in monthly number in writing, including phone and software costs.
Most projects go live in 2 to 4 weeks, depending on how many tools we connect.
Yes. Calls can forward to the assistant only when you don't pick up, only after hours, or all the time. Your customers keep calling the same number they always have.
We set it up to say it's an AI assistant. It still sounds natural and friendly, and being upfront builds trust with your customers.
It says so, takes a message, and tells the caller someone will get back to them. You get that message right away. It only answers from the information you give it, so it won't make things up about your business. We also review the questions it couldn't answer and build those answers in, so your assistant keeps getting better over time.
Most likely. If your CRM or software has an API or works with connector tools like Zapier, we can connect it. We confirm exactly what's possible during scoping, before any work starts.
Then we build you one as part of the project. It's simple, custom to how you work, and set up in your name so you own it.
No. We set everything up, connect it to the tools you already use, and walk your team through it.
Salt Creek Systems was founded by David Sadowski in Dana Point, California. David spent nine years as a sales director and has been running his own service business since 2013. We build for how owners actually work: busy, on the phone and short on time.
Every client works with David and his team, from the first conversation through launch and beyond.
Fill this out and we'll get back to you personally within one business day. No pitch deck, just a straight answer on whether we can help.
Based in Dana Point, California. Working with businesses nationwide.